Privacy Policy

Effective Date: 06/09/2025

Empire Lashes (“we,” “our,” or “us”) values the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, disclose, and protect your information. By using our website or completing lead forms through third-party platforms like Meta (Facebook and Instagram), you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect and process the following types of personal information:

• Contact Information: Name, email address, phone number, and postal address provided through contact forms, lead forms, or purchases.
  Payment Information: Securely processed through Square for bookings and WooCommerce for purchases. We do not store credit card details on our servers.
• Usage Data: Information on your access and usage of our website, such as IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
• Cookies and Tracking Technologies: Cookies, web beacons, and similar technologies used to enhance your experience and analyze website usage.

2. How We Use Your Information

We use your information for:

• Providing Services: Fulfilling orders, managing bookings, and responding to inquiries.
• Communication: Sending updates, promotional materials, and service-related emails.
• Analytics: Monitoring usage and improving website functionality via Google Analytics.
• Social Media Interactions: Connecting with users on Instagram, Facebook, TikTok, and similar platforms.
• Security and Fraud Prevention: Protecting against unauthorized access, fraud, and security risks.

You may opt out of promotional communications anytime by following the unsubscribe instructions provided or by contacting us directly.

3. How We Share Your Information

We do not sell, rent, or trade personal information but may share with trusted third parties:

• Service Providers: To process payments (Square, WooCommerce), analytics, and social media integrations.
• Legal Compliance: If required by law or to protect our rights or comply with a legal obligation.
• Business Transfers: During mergers, acquisitions, or asset sales, your personal information may transfer as part of the transaction.

4. Third-Party Services

We utilize third-party services for payment processing, social media, and analytics. These providers have independent privacy policies, and we encourage reviewing them directly.

5. Data Security

We implement reasonable measures to secure your personal information against unauthorized access, alteration, or destruction. However, no method of internet transmission or electronic storage is entirely secure.

6. Your Rights

You have the right to:

• Access and correct your personal information.
• Request deletion (subject to legal exceptions).
• Opt out of marketing communications.
• Limit the processing of your data under specific circumstances.

Contact us to exercise these rights via details provided on our website.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing, personalize content, and analyze site traffic. You may disable cookies through browser settings, but some site functionality may be limited.

8. Children’s Privacy

Our services are not intended for individuals under 18, and we do not knowingly collect their personal information. If such data is identified, we will promptly delete it.

9. Changes to This Privacy Policy

Updates to this Privacy Policy will be posted here. Significant changes will receive prominent notification. Continued site use after changes constitutes consent to the updated policy.

10. Contact Us

For questions regarding this Privacy Policy or our data practices, contact us via the information provided in our website’s footer or top bar.