Privacy Policy

Privacy Policy

Effective Date: 10/31/2024

Empire Lashes (“we,” “our,” or “us”) values the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, disclose, and protect your information. By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect and process the following types of personal information:

• Contact Information: Name, email address, phone number, and postal address when provided through our contact forms or during purchases.
• Payment Information: Payment details are securely processed through Square for booking and WooCommerce for purchases. We do not store credit card details on our servers.
• Usage Data: Information on how you access and use our website, such as IP address, browser type, operating system, referring URLs, pages viewed, and the time and date of each visit.
• Cookies and Tracking Technologies: We may use cookies, web beacons, and similar tracking technologies to personalize your experience and analyze website usage.

2. How We Use Your Information

We may use your information for the following purposes:

• Providing Services: To fulfill orders, manage bookings, and respond to inquiries.
• Communication: To send you important updates, promotional materials, and service-related emails.
• Analytics: To monitor usage and improve our website’s functionality and performance using Google Analytics.
• Social Media Interactions: To connect with users on social media platforms such as Instagram, Facebook, and TikTok.
• Security and Fraud Prevention: To protect our website and services against unauthorized access, fraud, and other security risks.

You may opt out of receiving promotional communications at any time by following the unsubscribe instructions in any email we send or by contacting us directly.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. However, we may share information with trusted third parties, including:

• Service Providers: To process payments through Square and WooCommerce, and to assist with website analytics and social media integrations.
• Legal Compliance: If required by law or if necessary to protect our rights, we may disclose information to comply with a legal obligation or respond to a request from law enforcement.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred as part of the transaction.

4. Third-Party Services

We use third-party services for payment processing, social media integration, and analytics. These third-party service providers have their own privacy policies regarding the information we are required to provide to them to facilitate your interactions with us. We encourage you to review their policies to understand how your information may be handled by these providers.

5. Data Security

We take reasonable steps to protect your personal information from unauthorized access, alteration, or destruction. Although we strive to use commercially acceptable means to protect your information, no method of transmission over the internet or method of electronic storage is 100% secure.

6. Your Rights

You have the right to:

• Access your personal information and request corrections if inaccurate.
• Request the deletion of your personal information (subject to certain exceptions required by law).
• Opt out of marketing communications.
• Limit the processing of your personal data under specific circumstances.

To exercise these rights, please contact us via the information provided on our website.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, personalize content, and analyze traffic on our site. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of our website may not function properly if cookies are disabled.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information without verification of parental consent, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and, if the changes are significant, we will provide a more prominent notice. Your continued use of the website after such changes are posted constitutes your consent to the updated Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out using the contact information available in the footer or top bar of our website.